Уровень зарплаты
Город
Требуемый опыт работы
з/п не указана
Тбилиси
более 6 лет

KEY RESPONSIBILITIES:

  • Ensures that the overall country business plan addresses the challenges to win new consumers and confirm existing ones
  • Take full ownership for all marketing activities in Ukraine
  • Lead process of annual national Marketing business plan development and implementation
  • Generates consumer insights, shapes ATL & BTL strategies, steers the right product & packaging portfolio as well as consumer pricing decisions and shapes marketing and trade investments
  • Manage an advertising plan and digital media initiatives in line with global strategy
  • Foster collaboration between sales and marketing, driving 360 degree approach with relevant initiatives in order to increase impact and efficiency
  • Establish media partnerships to optimize content distribution in TV, web, radio, print and mobile
  • Manage work of marketing function, regularly assess and identify the development needs of the marketing team, and work together with human resources to make it happen

KNOWLEDGE AND SKILLS:

  • Creative mind with a track record of putting new ideas into practice and assessing results
  • High level of humanitarian, cultural and social development
  • A strategic leader who takes initiative and ownership, has strong agent and client relationships
  • Socially active person
  • Ability to cultivate, lead and motivate a high performing team with the proven ability to build and develop talent
  • Strong planning and budgetary skills
  • Knowledge of the ‘fast moving’ consumer goods industry, including agency and sales insights and/or profound background in sports and/or culture marketing and/or the media business/digital world
  • Clear understanding of markets, sales & distribution, competitor activity and consumer behavior in a brand and FMCG context
  • Strong analytical ability and commercial acumen to understand financial statements and market trends
  • Effective negotiation and interpersonal skills
  • Excellent presentation, communication and influencing skills
  • Fluent English
  • Minimum of 5 years marketing managerial experience

Тип занятости

Полная занятость, полный день
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