Senior Digital Marketing Manager

We are GetBlock.io, a leading provider of blockchain node access for projects, companies, and developers worldwide. Our mission is to deliver high-performance, reliable, and secure RPC services, supporting a wide range of blockchain networks and empowering the next generation of crypto applications.

We collaborate with talented individuals and teams who contribute to the development of blockchain infrastructure, innovative products, and effective marketing strategies. If you’re passionate about blockchain technology and eager to shape the future of Web3, we invite you to collaborate with us.

Responsibilities

1. Digital Strategy & Brand Positioning

• Develop and execute digital marketing strategies to drive brand awareness and lead generation, and maximize ROI.
• Strengthen brand reputation through delivering new ideas on content marketing, influencer collaborations, PR, etc.
• Lead the promotion of company news & product launches across digital channels, ensuring wide and impactful dissemination.

2. Partnership Management

• Foster and grow relationships with current partners through co-branded campaigns, promotions, and regular communication.
• Identify and work with new partners, ensuring enhanced brand visibility and alignment with business goals.
• Ensure PR and communication strategy alignment with GetBlock’s Web3 expansion.
• Identify strategic partnerships and sponsorship opportunities to increase GetBlock’s visibility.

3. CRM and Data Management

• Oversee CRM and marketing automation to enhance lead generation and retention.
• Oversee the CRM system to track partner activity and performance data.
• Analyze partner contributions to refine strategies and campaigns.

4. Digital Campaign Development

• Plan, execute, and analyze multi-channel marketing campaigns with a focus on measurable outcomes, ensuring alignment with Web3 industry trends.
• Utilize GA4 (Google Analytics) and any other tools for in-depth analysis, tracking, and reporting of website and campaign performance (e.g., conversion rates) and adjust strategies to optimize results; provide actionable insights.
• Develop and execute growth experiments for both large-scale and targeted campaigns.

5. Referral Traffic and Conversion Optimization

• Manage referral traffic from partner mentions, logo placements, and backlinks, improving user conversions.
• Develop strategies to enhance partner engagement.

6. Email Marketing & Content Creation

• Develop email marketing strategies for nurturing leads, onboarding, retention, and re-engagement.
• Oversee segmentation, automation, and A/B testing to improve open rates, CTR, and conversions.

7. Internal and External Grant Programs

• Assist in preparing grant proposals for Web3 initiatives.
• Track the information about potential grant programs and report the results.
• Assist in communication and optimization of our current grant program for startups.

8. Team Collaboration

• Mentorship of PR manager, SMM specialist and a community manager, onboarding for new people on similar positions.
• Close cooperation with the Business Development department in terms of collecting clients feedback and new partnerships.
• Work closely with the design, development, and content teams to align marketing assets with overall strategy.

9. Product & Market Expansion

• Collaborate with product and development teams to promote new features and updates.
• Support regional expansion strategies (Asia, US, EU) for shared and dedicated node services.
• Identify new market trends and adjust strategies to stay ahead in the Web3 ecosystem.

Required Qualifications

• Proven experience in digital marketing, ideally within the Web3, SaaS, or tech industry.
• Advanced knowledge of GA4, Google Search Console, CRM systems, and marketing automation tools.
• Strong understanding of marketing principles (SEO, PPC, referral traffic, social media).
• Understanding of user retention strategies and conversion rate optimization (CRO).
• Excellent communication and negotiation skills, with experience managing partnerships.
• Proficiency in CRM platforms and performance tracking tools.
• Analytical mindset for market research, competitor analysis, and campaign performance tracking.
• Strong analytical skills for user behavior analysis, retention strategies, and funnel optimization.
• Experience working with influencers, bloggers, and media to boost brand credibility.
• Excellent project management, leadership, and cross-functional collaboration skills.
• Fluent English.

Will be a Strong Plus

• Experience creating and editing multimedia content (e.g., video, infographics).
• Familiarity with Web3 technologies and blockchain ecosystems.
• Knowledge of growth hacking techniques and user acquisition strategies.
• Ability to write technical content, newsletters, and email sequences targeting Web3 devs.

We Offer

• Fully remote work format, an 8-hour workday.
• Corporate wellbeing programs designed to support your health and productivity.
• Essentials that are worth mentioning: paid time-off, health-related leave, supplementary days off.
• Opportunities for professional development and skill enhancement.

In your cover letter, we kindly ask you to provide information regarding the languages you speak and your telegram username.