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Male, 45 years, born on 29 April 1980

Moscow, willing to relocate (Other regions, Tbilisi), prepared for business trips

International Business Development, Country Manager

Specializations:
  • Business analyst
  • Chief executive officer (CEO)
  • Strategy manager/consultant

Employment type: full time, part time, project work/one-time assignment

Work experience 24 years 5 months

April 2024currently
2 years 1 month
CardPlus

account.cardplus.cc

Financial Sector... Show more

Partner, COO
Successfully launched and made operationally profitable three business streams: 1. Crypto-fiat banking cards (Master Card) based on HongKong Trust 2. Cross-border wire transfers 3. Payments processing and acquiring Including legal and corporate setup, team management, bringing-in new clients, financial planning and execution
April 2022March 2024
2 years
BCI SV

Indonesia, www.bcisv.tech

Business Services... Show more

Partner, Area manager in South East Asia
Successful launch of a blockchain company (Coinmarketcap 150) in Indonesia, Philippines and Malaysia. Using presence in Asia our client successfully closed Series B round. Jobs done: - company incorporation, bank accounts, proper taxation - organized funding - office, stuff, core team relocation and other operational activities - marketing, PR, community management, AMA sessions, localizations, direct sales of tokens - GR services - full support from local financial (OJK) and crypto (ABI) regulators - listings on major exchanges (Indodax, Toko Crypto and more), joint marketing activities with the exchanges - integration with banks (including top tier - BNI, OCBC NISP) and payment systems - pitches to VCs and funds
February 2019March 2024
5 years 2 months
Own projects
Research and consulting
1. Own research and consulting practice. Example projects: - "Segmantation of B2B clients for Digital Procurement Marketplace" - "Major Superapps - international research in seven countries" - "Ecosystem of products for Digital Procurement" - "Banking cards - comparative study of Customer experience" 2. Customer data enrichment project is dedicated to delivering additional information to customer databases of our b2b partners Basically we can enrich around 30-40% of customer profiles in any CRM or customer database with data from social networks and DMPs. Our main partners are banks, real estate companies, Data Management Platforms, e-mail senders and research institutions. As a co-founder i made the project profitable from the beginning Also provided technology and analytics backbone for ad-hoc research projects. See example: https://www.sostav.ru/publication/bolshinstvo-videostrimerov-monetiziruyut-svoe-uvlechenie-40183.html
April 2017February 2019
1 year 11 months
PT EasyPay Indonesia

Indonesia

Chief Marketing Officer
Prime task: to manage the following departments - marketing, products, payment service providers, research, distribution (digital and offline) and special projects Key achievements: re-launched the payments startup in Indonesia. Within one year grow the company from near-zero indexes to tenth of thousands of daily transactions and turnover counted in millions of US dollars To achieve this: 1. Made market landscape and demand research; organized internal operational analytics and reporting; 2. Reviewed product line of the company, created and launched new products; 3. Created marketing department form the scratch, launched regular activities for online and offline promotion of the company`s products; launched an MLM-based loyalty program; 4. Integrated multiple providers/aggregators of payment products; 5. Launched a number of special projects with major telcom operators, banks and other companies; 6. In collaboration with other departments: organized sprint-based management of IT resources, introduced new principles of product distribution, developed new pricing policy, added new cash-in channels, conducted massive recruitment (current headcount over 300 employees)
July 2016March 2017
9 months
WCIOM

Moscow, wciom.ru/,http://wciom.com/

Educational Institutions... Show more

Business Development Adviser, Head of Multimedia Research
Key achievements: Made the practice profitable. 1. Successfully launched hybrid panel for TV, web and mobile measurement 2. Created from the scratch the research project for measurement of Russian cinema audience preferences 3. Successfully supported functioning of regional media panel of WCIOM As an “extra-curriculum activity” created marketing materials for the product “Complex audit of HR-brand”.
January 2016October 2016
10 months
Rubbles (an SBDA Group company)

Moscow, sbdagroup.com/

Strategy counsellor (temporary position)
Key achievements: 1. Created financial model for the company`s main product – Customer insight – communication platform for banks and b2c financial companies, based on customers` transactional data 2. Created basic principles and rules for auction - to sell partners` offers to clients in remote banking service channels. Created financial model and presentational materials for the product 3. By negotiations solved the complicated situation with major Russian bank (well delivered machine-learning solution required different approach to presenting and explaining to non-math officers).
January 2015December 2015
1 year

Moscow, jobs.qiwi.com/

IT, System Integration, Internet... Show more

General Manager of Qiwi Advertising (acting)
Prime task: to earn Net Revenue, to manage team of 29 professionals in Advertising and Data monetization, to create Data-driven products Main responsibilities 1. General management: to develop mid-term (up to 3 years) strategy for Qiwi Advertising, to set goals for the current year, to distribute goals by units, set and control KPIs, to lead the team 2. Sales: to monetize complex products (banner advertising on Qiwi Self-service Kiosks; SMS, targeted by web-based profiles; various data-driven products) 3. Development of new products: Data management Platform; highly targeted messages (e-mail, push); scoring for banks and micro-financial companies; intellectual sales of b2c content; Data Analysis System; Campaign Management System 4. Restructuring of Qiwi Advertising: turning the unit into the in-house Marketing Services Provider (communications channels + mediaplanning + campaign management + data analysis + postcampaign: all to increase volume of payments, acquire new Qiwi Wallets, increase ARPU, reduce churn) Key achievements: fulfilled Net Revenue plan during market downturn, created new Data-based products, developed and implemented new communication strategy of Qiwi Advertising
April 2013December 2014
1 year 9 months

Moscow, jobs.qiwi.com/

IT, System Integration, Internet... Show more

Head of Qiwi BigData, Head of Foreign Advertising sales
Prime task: turning Qiwi into a major player on Consumer Data Market in Russia, which requires the company to play a number of roles: 1st party data supplier, data aggregator, developer of analytical and predictive models, data marketplace, publisher Main responsibilities 1. Developing project`s ultimate goal, strategy and tactical action plan 2. Estimating project`s P&L, required resources and main metrics 3. Internal project organization: stuffing, collaboration with IT, legal expertise, collaboration with sales, organization of internal data flows and databases consolidation 4. Outsourcing for the projects: finding teams and solutions providing added value to the project, negotiating on contracts` terms, control of parties` obligations fulfilment 5. Providing external/3rd party data suppliers for the project: finding external sources of data, finding ways to combine data, negotiating on terms of usage 6. Developing models of data commercialization, finding clients and testing the models Key achievements: successful launch of Data monetization project
April 2011December 2012
1 year 9 months

Moscow, www.vi.ru

Media, Marketing, Advertising, PR, Design, Production... Show more

Head of Marketing Department in Managing company
Prime task: to manage foreign Marketing operations of Video International Group in Belorussia, Kazakhstan, and Ukraine Main responsibilities 1. Developing foreign business of VI in collaboration with CEOs of managing and subsidiary companies – preparing commercial offers, taking part in negotiations with existing and potential clients (TV channels, web sites) defining final contract terms (marketing part) 2. Evaluating advertising markets’ volume and structure, positions of main players. Preparing forecasts 3. Creating and implementing unique methodologies of Market research for subsidiary companies – including standardized reporting, special research software, AdHoc research solutions 4. Day-on-day management of marketing departments functioning – task setting, defining routine procedures, control, budgeting, stuffing, personnel tutoring etc. 5. Providing profit estimations for consolidated budget, providing marketing support for pricing in subsidiary companies 6. In collaboration with Sales branch developing CRM system, in collaboration with Financial branch creating model of strategic business development 7. Promoting company image – via developing web sites from scratch, participating in industrial conferences, establishing personal relations Key achievements: leaded Marketing part of successful negotiations with 7th channel, Kazakhstan; developed and implemented new standards of foreign Marketing operations
January 2004April 2011
7 years 4 months
Analytical center of Video International

Moscow, www.ac.vi.ru

Media, Marketing, Advertising, PR, Design, Production... Show more

Head of International Research Group, Expert of Sociology Department, member of Expert Council for Non-terrestrial TV Measurement (in collaboration with TNS)
Prime task: to manage international research group, to study foreign television and Advertising markets Main responsibilities 1. General research (TV channels, programs, audiences, media landscape) - As Head of Intl. research - Responsible for international research and communication activities of ACVI: - As an Expert of Sociology dpt. - Member of unique team specializing in the multi-facet study of Russian television; 2. Sales support (working with the following sales departments: Niche channels, New media, Direct sales) 3. Special research projects (team member) - Sales of TV advertisement in foreign countries (2007-2010) – study of Advertising sale experience in 25 countries of the World, including in-depth interviews with key market players; Co-author of the book, dedicated to the project`s results - Fragmentation of TV Audience (2008-2009) – project dedicated specifically to support Niche channels sales department; - New forms of TV advertisement: risks and opportunities for seller (2010) – strategic study. 4. Other: workshops in Moscow State University (Sociology of mass communications, TV audience measurement); articles’ publications; giving internal lectures for Video Int. stuff Key achievements: created International research branch of ACVI
September 2001December 2003
2 years 4 months
Media-Service Video International

Moscow, vi.ru

Senior sociologist
Prime task: to perform 360° study of Russian television Main responsibilities 1. Study of Russian television and TV audience based on data of TNS, ComCon (TGI); 2. Participation in own research projects of Analytical department conducted in collaboration with major research companies (GfK, VCIOM, FOM); 3. Development and support of unique software dedicated to classification of TV programs

Skills

Skill proficiency levels
Advanced level
Project management
Teamleading
Negotiation skills
Level not specified
Market Research
Product Management
International Business Development
Payments
Financial Modelling
Start-up project
Public Speaking
B2C Marketing
Financial Management

About me

I`m deep into international financial and transactional business

Higher education (PhD)

2001
Higher education (PhD)
Sociology, Sociology of mass communications

Languages

Russian — Native

English — C2 — Proficiency

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Indonesia, Russia

Desired travel time to work: Doesn't matter