Developed and executed short- and long-term digital marketing strategies Managed brand positioning and messaging consistency across multiple channels. Conducted market and competitor research to support product strategy and identify customer needs. Tracked KPIs and optimized campaigns using analytics platforms (GA4, SEMrush). Led digital channels: SEO, PPC, social media, email marketing, content campaigns. Oversaw product launches and customer acquisition programs, ensuring alignment with go-to-market plans. Handled PR, media relations, and crisis communication to strengthen corporate reputation. Collaborated with sales and product teams to align marketing activities with revenue goals. Led and coached marketing teams, ensuring effective execution and professional growth. Managed budgets and optimized marketing spend with a focus on ROI and sustainable growth.

— Supported sales team in meetings and presentations, developed and adapted commercial proposals, negotiated with potential clients. — Conducted market and competitor analysis, built social media strategies, planned content calendars. — Held regular client meetings and reporting, gathered feedback and adjusted tactics accordingly. — Assembled and onboarded project teams, coordinated workflows, ensured timely delivery. — Defined project budgets, monitored spend, prepared reports for clients and management. — Managed full project lifecycle, resolved issues, optimized processes, tracked KPIs. — Interviewed and assessed candidates, ensured cultural and skill fit. — Led internal training, managed partner relations and contracts, supported agency visibility and reputation, reported to senior leadership.

Developed and executed lead generation campaigns to attract new subscribers to the service. Designed and tested strategies to improve LTV and user retention, focusing on sustainable growth. Collaborated with a designer and copywriter on content production (landing pages, ad creatives, email campaigns, social posts). Managed and coordinated work with external contractors and service providers (media buyers, traffic partners, influencer agencies). Built and maintained relationships with affiliates and traffic partners, negotiating deals and ensuring timely execution. Monitored performance metrics (CAC, CR, ROI) and provided regular reporting with actionable recommendations. Oversaw compliance with brand guidelines and platform requirements across campaigns. Identified new market opportunities and proposed initiatives to scale acquisition.

- Development, planning and implementation of the overall marketing strategy - Positioning and formation of competitive advantages - Adoption of new trends and practices - Management and control of the best channels for promotion - Selection and management of the team

— Developed SMM strategy and built brand presence across social platforms. — Created and managed communities; ran ad campaigns and published content (text, photo, video, audio). — Organized contests, polls, and promo activities to grow audience and engagement. — Handled audience feedback and monitored brand mentions. — Analyzed campaign and competitor performance; prepared reports. — Oversaw contractors and managed traffic from social media.

- Maintaining communities in social networks, working with the creative Department and copywriters - Creation of SMM strategies, calculation and execution of KPIs - Budget planning, calculation of estimates and timings - Preparation and analysis of reports on SMM-campaigns - Organization and holding of competitions, surveys, campaigns in groups and communities; - attracting the target audience, increasing the number of visitors, subscribers, group members

— Developed SMM strategy and media plans. — Managed and grew brand communities on social platforms. — Created and published content (text, visuals, video, audio). — Launched ad campaigns and organized engagement activities (contests, surveys, etc.). — Attracted target audience and increased followers and reach. — Monitored brand mentions and responded to user feedback. — Analyzed campaign results and competitor activity; prepared regular reports.