Development and execution of annual strategies - sales plans and marketing activities separately for each business unit in Caucasus region considering the in-depth understanding of our customers’ needs, the market environment, resource availability and planning standards. Actively take part in developing and implementing the portfolio selling concept - marketing plan and promotion strategy of new and existing products. Carry out of promo actions. Lead and support the pre-launch and launch activities, promotion and sales enablement by understanding the industries of Medical Equipment and Consumables and their requirements in order to meet sales and share results, optimizing available resources for increasing market penetration and profitability. Development of profitable distribution strategies. Search, select, manage and develop dealers’ pool. Drawing of dealers’ annual sales and marketing agreements and monitoring the performance of contractual obligations. Close interaction with the distributors’ team, increasing the efficiency of sales’ teams through joint visits and field coaching, conducting regular product training for them. Implement of marketing activities together with dealers in cooperation with the company’s marketing team, directed at increasing the quantitative and qualitative products' distribution in order to achieve KPI / Sell-In and Sell-Out Plans. Organization of the process of products turnover, order acceptance, support of shipments. Follow up on payments and collection of accounts receivable on the entrusted territory on the basis of monthly reports. Stock management by brands. Monitor the overdue products and the prices. Preparation of recommendations related to the optimization of the range and schemes of discounts. Lead the joint project sales on complex equipment (the whole range of the company products) of health facilities, control and maintenance of all intermediate stages of the project. Participation in budgeting, control expenditure items. Weekly accurate update of sales forecast and report the expected orders. Create short-term and long-term of sales forecasts. Establish and maintain professional working relationships on various level with key decision makers and stakeholders in procurement, healthcare authorities, leading experts regional KOLs in order to strengthen the image and effectively promote the company's products. Develop and enhance the long-term partnership with key customers/end-users (B2B), identify their business needs and finding the ways to meet them, ensuring timely resolution to customers’ inquiries and complaints tactfully and professional manner and implement the business projects. Focusing on conducting the educational events for customers - organize of marketing activities such as seminars, workshops, thematic conferences with KOLs to promote products. Participation in various international and regional dental exhibitions, congresses, conferences. Meet with potential clients, provide them the technical and clinical consulting, and competitive advantages on products. Preparation and mailing of commercial offers, specifications, presentations. Ensure cross functional work with strategy and planning and highly collaborate between all departments - Marketing, Sales, R&D, Purchase, Logistics and Finance within the company to drive innovation and translate challenges into effective business actions. Permanently analyze the key competitors’ performance and market place for determining the development perspectives of the new project, conducting the comparative analysis of new project’s competitiveness. Obtain and manage updated information about registration regulatory changes at regional level. Participation in registration of consumables. Preparation of all necessary sales-related planning and reporting documents in Russian and English for creating an organizational archive for future efforts (daily managements, action plans, monthly and quarterly sales reports, marketing plans, regional business plans, annual strategic plan, SWOT analyses, PSP, CRM, etc.).

Develop brand’s strategies, tactics, define market place and setting annual and quarterly sales plans for future business growth and profitability of company’s database. Build and maintain effective working relations with healthcare professionals, particularly KOLs in the retail sector, identify their needs, and try to make them satisfied without compromising with the company profits. Organize presentations for medical professionals. Keeping up-to-date with the latest clinical data supplied by the company; interpreting, presenting and discussing this data with health professionals during the presentations. Plan and manage the marketing budget, implement and control the marketing promotional activities. Meet the sales target set within the given deadline with restricted territory and accounts. Compose the promotional materials (booklets, leaflets, flyers, etc.) in line with local regulations and company’s policies. Time and work planning in a proven way to achieve monthly and quarterly sales goals. Monitoring competitors’ products and their actions and staying informed about the activities of health services in a particular area. Negotiation with suppliers and distributors. Arranging quarterly cycle-trainings for pharmacists of key distributors - PSP, AVERSI, GPC, ABC. Keep detailed records of all contacts and reach monthly sales targets. Weekly and monthly reports based on facts to CIS Manager.

Manage the full portfolio of brands’ sales and sales-related activities in the assigned territory, including the capital city and regions. Formation and update the database of clients and pharmacies, plan and fulfill efficaciously personal meetings to the agreed number of targeted medical institutions and doctors, understand the customers’ needs and create the demand of company’s products to support the achievements of the sales target and market share growth on the accountable area. Build and develop strong working relationships with the medical community, including professional opinion leaders. Organize and held the scientific and medical events - presentations and round tables with healthcare providers, key opinion leaders in order to spread awareness about the products produced by the company, using enough selling skills and proper ethical behavior. Participation in international and regional congresses and conferences organized by medical associates, establish the personal contacts with new doctors in order to promote company's brands. Monitor and report the sales and marketing activities of the competition in the market. Visit the pharmacies on regular basis for carrying out the collection of the information on the availability and demand for the company's drugs, checking their sales volume. Conduct the pharmaceutical clubs for pharmacists at retail outlets. Expansion of the territory - regular business trips in the regions within the country, making the scheduled visits to the medical and pharmacy staff. Effective utilization of CRM, input data in sales vision daily and prepare weekly, monthly and quarterly planning and sales reports.

Pay regular face-to-face visits to doctors and providing them with medical-scientific information. Organize and conduct round tables and presentations with healthcare providers to promote the company’s products and show them the advantages of the various medicines being offered by the company. Collect and share the market information for further analysis with Group Manager. Regular visits to pharmacy staff.

Residency program in Hematology/Transfusiology, Certified Doctor

Faculty of General Medicine, Doctor of General Practice

Training, "Mastery of Business Presentation", Saint Petersburg, Russia

Training, “Effective Sales Work with Dealers”, Saint Petersburg, Russia

Training, “Promotion pharmaceutical products among key customers"