Leading international broker for online trading, with an award-winning mobile app. - Achieved a 120% 7-day cohort ROAS within three months through optimized influencer marketing strategies and data-driven creator selection. - Successfully doubled influencer marketing budgets while maintaining cost efficiency and improving ROI across campaigns. - Launched large-scale CSR and PR initiatives with influencers, generating over 100 million regional impressions across Asia and significantly boosting brand visibility. - Designed and implemented a Creator Growth Program under CPA and partnership models, fostering long-term collaborations and enhancing content output quality. - Scaled the Influencer Marketing channel to new regions, including LATAM and Africa, expanding the brand’s global footprint and diversifying acquisition sources.

Leading international broker for online trading, with an award-winning mobile app. Global Influencer Marketing Lead (10 direct reports) Apr 2024 – present Focused on Europe and Asia - Developed and executed comprehensive communication strategies that enhanced brand presence across social media platforms (YouTube, TikTok, Meta, Instagram and Discord), as well as in the PR domain. - Led cross-functional projects involving Brand & Creative, CRM, PPC, CPA, Product and Content teams using agile methodologies. Achieved a 10% increase in brand awareness and doubled client engagement. - Drove initiatives to engage audiences through content and partnerships, aligning with brand objectives and enhancing cross-channel visibility. Achieved recognition as the top-of-mind brand in the fintech sector. - Built and managed a network of partners from scratch across Europe and Asia, maintaining collaboration with six key partners annually. Planned and implemented budgets ranging from $1 million to $1.5 million. - Recruited, managed and mentored an international high-performing team of 10, fostering collaboration, professional growth and accountability. - Conducted monthly KPI analysis using Tableau and Amplitude, introducing new hypotheses to continuously improve campaign performance and engagement metrics. - Demonstrated excellent conflict resolution and stakeholder management skills, ensuring alignment and smooth execution of projects involving diverse internal and external teams. - Provided vision and strategic direction for campaigns, ensuring cross-departmental alignment and measurable outcomes. Global Influencer Marketing Manager (15 direct reports) Apr 2022 – Apr 2024 - Increased regional brand awareness by 6x through influencer marketing and targeted monthly campaigns. - Promoted a financial IT product across YouTube, TikTok, Facebook and Instagram, ensuring cohesive messaging and optimised content distribution. - Partnered with production teams across regions to create branded videos, achieving a reach of 100 million and a 5-point increase in brand awareness. - Sponsored events incorporating SMM, CRM and offline activities to enhance product engagement, leading to a 10% boost in activation conversion rates. - Reduced CPA by 50% through precise KPI alignment and performance accountability at both campaign and channel levels. Developed KPIs, performing monthly analyses via Tableau to optimise performance. - Conducted tests and research within the influencer channel, building a comprehensive blogger database with key indicators and exit analytics. Identified optimal CPMs for each region and CPTs for achieving payback, refining influencer collaboration strategies.

Key clients included L’Oréal, Sephora, Xiaomi, Samsung, Mercedes, Shiseido, Clé de Peau Beauté, Lumene, YSL. · Developed, localised and executed strategic integrated communication and PR campaigns for key clients – increased media coverage by 30%, boosted traffic and increased sales. · Wrote press releases that secured coverage in top-tier media outlets for beauty brands such as Shiseido, Sephora, Clé de Peau Beauté and Lumene. Developed lasting media relationships. · Led the Lumene Beauty Ambassador Project, managing events, PR and influencer activations. Produced brand videos that boosted brand awareness by 3% and strengthened influencer partnerships. · Launched Shiseido livestream campaigns featuring celebrities and makeup artists, achieving over 1,500 SKUs sold per stream, exceeding sales targets by 25%. · Built and grew the Matrix Professional online community to 15,000+ active subscribers through expert-led livestreams and social media activations, fostering a loyal customer base. · Developed and executed a livestream strategy for MiFan (Xiaomi community) that increased sales by 350%, later adapting the approach to L’Oréal’s SMM strategy, resulting in 4x growth in brand awareness. · Organised high-impact product launches for Xiaomi with combined online and offline strategies, generating a minimum of 40 million media impressions per campaign. · Conceptualised and executed ~40 creative B2B and B2C events, targeting premium audiences and managing budgets of up to €100K per month. · Collaborated with high-profile beauty bloggers and influencers for brands such as L’Oréal, Letual, Payot, Shiseido and YSL, generating over 5,000 publications with a reach exceeding 100 million annually. · increased Lumene’s brand awareness through ambassador projects and VIP press tours, engaging high-profile bloggers and celebrities. · Managed all aspects of guest management for events, ensuring seamless coordination with influencers, VIPs and stakeholders. · Produced creative concepts and tender proposals for projects, delivering innovative solutions that consistently exceeded client expectations.

Communications agency and affiliate partner of Edelman, the world’s largest communications firm. Account Marketing Manager - Collaborated with influencers and journalists for Xiaomi, Sephora and Samsung, managing partnerships. - Led creative concept development for major brands like Xiaomi, Danone, KFC and Renault. Coordinated SMM and project teams for digital proposals, enhancing campaign reach.

The world’s fastest growing family entertainment brand. - Managed and delivered 30–40 premium B2C events monthly for brands like Audi and Mercedes, with budgets of up to $10,000, consistently exceeding sales targets and enhancing brand engagement.